You have decided to move online with your business so you may serve more customers better.
The first thing that comes to mind is your web address.
Having a business up and running will give you a head start. If you are starting fresh, don’t worry! By the end of this article, you will be ready to go.
So how do we come up with a catchy and relatable domain name address or website addresses?
In case you aren’t aware of the 3 foundational stones to build your online shop on top of. Then you need to read this.
Otherwise, let’s get into it.
What’s our Company Name
Start with your company name can be an excellent place to start in web-address name creation. The only set-back here is if your business name is entirely long! But that too has a way around it. What you could do with a lengthy name is you can abbreviate it, so it still represents your business.
An example is International Business Machines -> ibm.com
Otherwise, other long company names can still work if and only if they can fit in question 2 and 3 below!
For most of you reading, this might be just starting fresh. First of all, congratulations, and begin with coming up with a name that you will use to represent your business or company.
Which customer do I Serve
Ask the question. What industry do I serve? Fashion & Clothing, Health & Fitness, Electronics & Appliances? Looking into the answers of this question can help you think towards a web address or domain name that is relatable to your customer’s needs as well.
For example. An African fitness or sporting brand that sells Afro-centric sports & fitness products or services. Makes its customers feel more attached to the motherland – www.wakandafitness.com (Though looks like someone already owns it!)
Another example is FashionNova – They are in fashion, to make their customer feel like a ‘super-nova’ when they wear their products. (At least we think so!) Hence www.fashionnova.com!
Let’s Put It in a Rythm, shall we
You will need to have a harmonic pronunciation to your web-address. Having a website address name that is rhythmic will help you easily get a safe place in your customer’s mind.
Africans have always used music since 8000 BC. So making your web address have a rhythmic tone to its name could be a game-changer for you and your customers.
Being a musician or poet is not a minimum requirement for this, the end goal of this is;
- Make it sound good
- Make it easy to recall
- Make it easily relatable
Here is a list of top companies that you may use to get your domain name: