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Using the Facebook post and advertising to build a brand or even acquiring organic traffic is a good idea.

But we would not recommend it to those who haven’t read this post yet.

However, you will need to know that there is more to buying traffic for your ads. Check out this post if you would like a search engine way of acquiring traffic

Also, here are the top 3 policies to comply with if you are into e-commerce activities that relate to the buying and selling of goods and services over the Internet.

We have violated these before in our earlier days into e-commerce, and we found out the hard way. The problem is that they are easy to violate, so it’s hard to know where you go wrong even when you are trying to be compliant af.

Let’s dive right in!

Misleading claims

Most of not all marketers break this policy in their career. Misleading claims are not healthy for business or your reputation. Facebook will not allow you to do this. Remember, Facebook is a company too, and it will not want its users to leave the platform.

DO THIS: “Tumeric infused tea for improved health.”
NOT THIS: “Tumeric tea flattened her tummy in 2 weeks.”

Engagement Bait

Bait of any kind is a common practice on social media. Avoiding it if possible will help improve your account quality.
Posting content that urges people to engage within an inauthentic way to get more comments, shares and likes will kill your organic reach. using the same post in an ad will lead to auto rejection by the Facebook artificial intelligence or Ads team.

Multilevel Marketing

These are strictly banned! These type of posts or ads from your Facebook business page or personal account can lead to a total ban from the Facebook platform.

DO NOT POST: “make money online” or “get rich quick” stuff on Facebook.

We pointed out those 3 because they are the easiest to violate as a beginner or even expert in the online business world. Mastering how to write good copy for your ads and posts will help you build trust between you and Facebook business.

To learn more about more and the rest of the Facebook for Business advertising policies, click here(Facebook Advertising Policies)


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