Starting an eCommerce business in Africa could seem intimidating because of the thought of having ready start-up capital. But depending on the nature of business you would like to start, even a few hundred dollars can get you up and running.
However, you need a great deal of determination to make your online business turn into a success in Africa online. In addition to that, you are passionate about what it is you would like to do in place.
It is also important to note that when starting an eCommerce business, you will need to have a well-designed eCommerce website as a long term commitment in the same way that opening a brick and mortar store would represent a long-term commitment.
Contrary to operating a brick and mortar store, operating an eCommerce business in Africa comes with its demands. You will have to design and build a user-friendly eCommerce website for your customers. Your eCommerce website will have to be fast, easy to navigate and able to collect payment seamlessly. Short of any of those, your eCommerce business may not perform to it’s fullest potential.
In case you would like to have some an idea on how an eCommerce website should look and feel like, you can get some inspiration from here.
Or head over to Ecomm Africa is both a directory of eCommerce websites as well as a place you can learn from anything related to building and designing a website.
Read more about Free Apps to help you run your African Online Business
Ask yourself. What kind of eCommerce business would you like to establish? There are many ways of doing business online in Africa; you may choose affiliate marketing, gigs, or even selling physical and digital products all electronically using the internet.
You may consider setting up an online business in Africa in the field you are currently doing at your 9-5 job, and all you have to do is revert those services online for a broader audience to serve. For example; If you currently work as a mechanic, you may set up your online store to sell spare parts as well as collect a fee for free consultations. With the connections to clientele and suppliers, your new online business venture should have a good start.
Learn more: 3 tips of finding an online business niche
Starting an online business in Africa is not as difficult as it may seem, with a profitable business model, strong entrepreneurial skills and a well thought out designed website. Your new e-commerce business in Africa should start generating revenue for yourself.